Video

3 Minutes with Morgan Muldrew, Interior Illusions

Arixa Capital interviews Morgan Muldrew, Director of Staging at interior illusions. interior illusions’ primary aesthetic is derived from the mixing of proper stylistic ingredients and correct proportions in order to create a uniquely storied design flavor that offers hints of modern, contemporary, regency, rococo, and even organic.

For staging open houses, interior illusions help customers set the “stage” for their property. They understand how important it is to maximize the home’s final sales value by providing the best look at the best value. interior illusions staging sells quicker and for more money statistically versus non staged homes. 

Learn more about interior illusions, visit interiorillusionshome.com

What does Interior Illusions do?

interior illusions started primarily as a company that sold furniture, they actually started up in Fresno and eventually made their way down to Los Angeles. From the retail side of the business, started doing full service interior design and that one day became home staging as well.

Who is your ideal client & how do you find them?

The client whose primary goal is to sell a home quickly and for the most amount of money. And what that often looks like is someone with a little bit less personal connection with the space who just wants to see look as great as possible. We get to come in and have fun and do our best work in that situation.

How have you seen staging affect a home’s listing and selling price?

Actually, very recently I saw a home be very affected by our staging. We were working down in San Diego, in Rancho Santa Fe, and this is an area where homes tend to really sit on the market. The homes in San Diego sit a little bit longer than LA, it’s just a different market. We came in, we brought a very fresh palette to a beautiful home, it’s very transitional, kind of had that little bit of traditional flare, little bit of contemporary. We brought in just a really nice clean palette of furniture, and they got an offer for both the home and all the furniture, it’s first day on the market. I think that’s everyone’s goal.

What’s your differentiator?

I would say what sets interior illusions apart is that we are also a retail company. For example, I have a $30,000 Italian sofa in my inventory, I have beautiful $10,000 dining tables because we were able to pull from our retail side. That gives us this edge of really unique, really expensive pieces that at the end of the day, just really add value to a property.

What are some of the best practices for how to stage a home?

For me, art and rugs are where people need to focus; and that being, art usually need to be a lot bigger than what people have in their own homes. I see a lot of smaller cluttered pieces often times. With art and rugs, go big or go home. Rugs are often the place where people end up maybe going a little too small, I see a lot of 5x7 rugs or things where they sit in the middle of the room and the furniture’s all around it. You know, make sure it’s bigger, make sure where all the furniture can sit on it, if nothing else, at least the front feet of the furniture. And lighten things up in color.

How can lenders help you do your job better?

Knowing how we add value, knowing how we more often than not, cut down that time frame of when a home is on the market. I would say connecting us with developers, connecting us with real estate agents to make sure they have someone doing the job of staging so that the house is selling for top dollar, that it’s selling as quickly as possible, and then everyone gets what they want.



interior illusions - Facebook / Instagram
Morgan Muldrew - Facebook / Instagram

Contact staging@interiorillusionshome.com

View interior illusions’s staging photos:

3 Minutes with Jeremy Madick, Goosehead Insurance

Arixa Capital interviews Jeremy Madick, Agency Owner at Goosehead Insurance. Goosehead Insurance is an independent insurance agency serving the continental United States providing the power of choice to their clients for all their insurance needs. Goosehead Insurance shops among insurance companies to find the best policies at the best rates - giving their clients options no ordinary agency can.

Learn more about Goosehead Insurance, visit GooseheadInsurance.com

I’m Jeremy Madick with Goosehead Insurance. I am a local Southern California agent and I represent the entire state of California.

What does Goosehead Insurance do?

We represent a variety of top-rated local and national carries to bring the best product at the best price to our clients. We offer a white glove service. We roll out the red carpet for our clients and make sure that they feel they are being well taken care of.

What products does Goosehead Insurance offer?

We offer a full range of insurance solutions for families and investors. Anything from Home/Auto/Umbrella to Builders Risk or Course of Construction. With access to so many carriers, products, and discounts, we make our clients’ experience with insurance as simple as possible.

What types of products have you recently been providing real estate developers?

Goosehead Insurance offers products to investors and developers involved in ground up construction, rehabs, and remodels. Whether it be a single-family residence, a multifamily residence, or a commercial property project, we have polices that fit and can offer a solution.

What’s your differentiator?

Our insurance partner portfolio is robust due to our dedication to quality control and service, and we have unique appointments with certain insurance carriers that many independent agents do not have. Our licensed service team also has one of the highest Net Promoter Scores in the industry. My expertise is in advising my clients to correctly understand and manage their risks while getting the most competitive rates in the market. Just like we say at Goosehead, we fly above the rest.

3 Minutes with Jerry Wise, Brad Management

Arixa Capital interviews Jerry Wise, President of BRAD Management. A firm that seeks to add value to every property under management, working closely with ownership to reach for each property’s full potential.

Learn more about BRAD Management, visit BradManagement.com

What does Brad Management do?

We mostly buy value-add multifamily properties on the West Coast. There are always deals that come from somewhere and it’s all about relationships with brokers that understand that you’ll execute and hope to at least get that first look.

A lot of times you get into a deal that other people don’t want because they think there’s a problem that they can’t solve, like an environmental problem, or a rent control issue, or they just simply run the property forever and can’t figure out how to move it from point A to point B and that’s where we come in and sometimes make it happen.

We buy multifamily from $3 to $20 million, again, along the West Coast that are value-add deals. Mostly buildings that have been held by their owners for the last 20 to 30 years and need a spruce up.

What kind of returns are you looking for your investors?

We find that most investors who put money with us are not looking for their money back, they’re just looking for the return to keep coming. Instead of buying a project and selling it and pay the taxes, we usually exchange our properties into other properties and continue on that path of value add and it becomes a good long-term equity.

Our general target is an 8% current yield with a 15% overall annualized return to our investors.

What matters to you most in a lender?

There are plenty of lenders that will give you all you need upfront but they don’t execute on the backend so you have to make sure your lender is on the same page as you, and when you need something they can work with you and are flexible and that’s important.

3 Minutes with Martin Ensbury, The Ensbury Group

Arixa Capital interviews Martin Ensbury, President of The Ensbury Group. A firm that provides real estate brokerage services to buyers and sellers of residential, multi-family and commercial properties as well as landlords and tenants of commercial properties.

Learn more about The Ensbury Group, visit TheEnsburyGroup.com

What does The Ensbury Group do?

I see an amazing about of deal flow. We sell 50 to 60 apartment buildings a year. So that’s a lot of rent rolls to look at and a lot of underwriting to do.

It’s called rental income property for a reason. It’s all about the rents. We consider ourselves experts on the rents and many many owners don’t want to do what you need to do take the rents from $750 a month to $1500 for a one bedroom. So those opportunities are out there all the time.

Right now my focus is on buying B and C class apartment buildings. Mostly the South Bay and Mid-Cities being Bell Gardens, Cudahy, Huntington Park. And the South Bay of course Inglewood, Hawthorne, Gardena, and Torrance.

What’s the one thing you would like investors to know?

They should feel comfortable knowing that I’ve done it many many times. Our property management company averages 25 rehabs a month and it’s all about doing the quality rehab job without overspending. Making sure it gets done on time, so you can get the units turned and get them re-rented at the rents you need to get it done.

So most of the stuff we’re buying, the buildings are in terrible conditions the rents are half of what they’re used to be. And we’re going in and fixing the units, the exterior of the buildings and doing the rehab and getting them where they should be and putting a long-term debt on them and cash flowing.

What matters to you most in a lender?

What I like in particular is getting it done and knowing it’s going to get done quickly. The way to get the best deal as a buyer is to remove all loan contingencies, no loan contingency. So if I’m going hard on money and I don’t have my loan in hand, that’s a risky position to be in. So I want to know that I’m going to get that loan and that my lender is going to deliver exactly what they say they’re going to do; on the amount of dollars, rate, and terms.